Full Picture Productions created a 360 degree, buzz-worthy wall of content for the US launch and ongoing rollout of Madonna’s beauty line, MDNA SKIN. Together with our PR department and Japanese mega corporation MTG, we architected a robust video program that includes launch date teasers, viral videos with the Instagram meme-king The Fat Jew, product tutorials, BTS sizzle content of the editor events, a YouTube panel featuring Kim Kardashian and more. Our content helped sell out product in stores and garnered over 3.9 Billion impressions along the way.
WINNER | SHORTY AWARD
WINNER | CYNOPSIS SHORT FORM VIDEO
Viral Video for a Brand
Branded Content Marketing - Series