Challenged with creating IT Cosmetics' first out-of-house video content, FPP created a 6 video series across 3 product lines designed to expand the brand's digital voice while staying true to its roots and communicating product stories clearly and effectively - as well as an entire photo shoot for each product line to be used across digital and print platforms. What resulted was a 50/50 split between thumb-stopping, comedic content designed to rope in new customers and elevated traditional edu-tainment content.

These two halves created a whole spanning over 56 individual pieces of content spread across every digital platform available from banner ads to full youtube ad buys - all while maintaining a unifying voice.