We make all the things.

Full Picture Productions brings together best in class creatives and distribution strategists to create innovative TV, digital, and social media content. We partner with the best TV networks, OTT services, digital platforms and more to make sure the content we create for you reaches the most eyeballs and sparks the most conversations. Our goal is to tell your story in meaningful ways across multiple platforms. 

We are the Co-Creators and Executive Producers of the 13-time Emmy-nominated television show PROJECT RUNWAY. Our digital and branded work has been recognized with Webby, Cynopsis, Communicator, W3, Davey, and Hermes Awards. Led by Anne Walls, a seasoned production professional with over 15 years of experience across multiple content platforms, Full Picture Productions has offices in New York and Los Angeles.

 

PRE-PRODUCTION

Casting, scripting, budgets, timelines, location scouts, set builds, crew assembly
 

PRODUCTION

TV series (reality and scripted), branded digital content, scripted digital content, behind-the-scenes shoots, event coverage, sizzle reels, animated content, photo shoots, shoppable videos, AR/VR content, social media content
 

POST-PRODUCTION

Editing, motion graphics, music licensing, budget management, billing, contracts
 

CREATIVE SERVICES

TV/digital content brainstorming and creation, campaign ideation, social media strategies, and more
 

CONTENT DISTRIBUTION STRATEGY

Building a 360 content plan which includes strategic platform optimization, maximizing amount of deliverables created, targeted social media plays, and overall content roadmaps/best practices
 

TALENT/INFLUENCER RELATIONSHIPS AND INTEGRATION

Targeted talent-based content plays, creating customized content for celebrity/talent/influencer's channels, plugging talent into larger TV/digital projects and brand initiatives

Our Team

 
 
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DESIREE GRUBER
CHIEF EXECUTIVE OFFICER
EXECUTIVE PRODUCER

Desiree Gruber has been instrumental in building some of the world’s most notable brands across fashion, entertainment, technology, and retail, including Victoria’s Secret, vitaminwater, and Living Proof, as well as strategically guiding the careers of high-profile personalities such as Heidi Klum. She advises clients such as Google, Oath, and Condé Nast Entertainment. And she has helped create two of the most influential fashion properties of the last 20 years—the Victoria’s Secret Fashion Show and Project Runway.

Gruber has won a Peabody Award, a GLAAD Media Award, and 13 Emmy nominations for executive producing Project Runway. She was selected as one of Harper’s Bazaar-Dolce & Gabbana’s Women to Watch of 2014, one of Fortune’s Most Powerful Women Entrepreneurs of 2010, and has been honored with over 20 media industry awards.

 
 
 

ANNE WALLS
SVP OF PRODUCTION

NOELIA ESTRADA
VP OF PHYSICAL PRODUCTION

JARED GREENSTEIN
DIRECTOR OF DEVELOPMENT

 
 

MARIA PECORARO
PRODUCER, PHYSICAL PRODUCTION

DAVID SABSHON
CREATIVE DIRECTOR, PRODUCTION

EDWARD SCHMIT
CREATIVE DIRECTOR

 
 

MIKE SUTPHIN
SENIOR PRODUCER/DIRECTOR

JESSICA SILBER
JUNIOR PRODUCER, CREATIVE DEVELOPMENT

HEATHER WEYRICK
SENIOR DIRECTOR, POST PRODUCTION